Why Should I ENGAGE
More than ever before, the way people get their information is rapidly changing.
According to CFI research, consumers are increasingly turning to online sources for information about the food system. They also receive information from friends and family, their local television station, newspapers and radio as well.
Each of these sources of information provides an opportunity for you to engage with consumers. Offering yourself as a trusted source of information to local reporters is one way you can contribute accurate and meaningful content to stories about today’s food system.
We also encourage you to monitor local sources and make your voice heard when you see:
- Misinformation or inaccuracies - If you see an article or blog posting that contains misinformation about farming or the food system, contact the reporter, write a letter to the editor, or submit an online comment. Tell your story and present truthful information so consumers can see another side of the story.
- Opportunities to promote the benefits of today's food system- Oftentimes, there are numerous opportunities to proactively promote the benefits of today's food system, particularly during community events and holidays. Tie into the theme of the event or holiday and write an opinion-editorial article or post a short story online that delivers a timely and beneficial message.