The Center for Food Integrity (CFI) launched "Meet America's Farmers", a YouTube channel (www.YouTube.com/MeetAmericasFarmers) of videos featuring today's farmers. The channel was developed to offer consumers the opportunity to observe the commitment of today's farmers to raising safe, healthy and affordable food.
Now, individual farmers and farm organizations are invited to create their own videos for the channel, using a shared values approach to connect with consumers. The goal is to create a variety of videos featuring America’s farmers, allowing them to share their stories and "open their farms" to consumers who are interested in better understanding how their food is raised.
CFI research indicates early adopting consumers want more information about how food is grown on the farm. Consumers who participated in the research specified videos hosted by farmers would be highly useful and help build their confidence and trust in today’s farming. Creating this new channel greatly expands the number of consumers exposed to the farm through such videos.