Social Impacts of GM Technology
CFI will be sharing a series of briefs called GMO: Beyond the Science published on GenecticLiteracyProject.org in social media throughout the first quarter of 2015. The series uses experts to explain the negative social implications of stifling GM technology and focuses on the importance of GM technology as we look to feed a growing global population as well as other benefits of GM technology.
The ENGAGE Resource Center provides a platform for those in agriculture and the food industry to actively respond to issues or misinformation in the media, or online. Through this program, those in the industry serve as a “voice of reason” for situations that call for those involved in today's food system to “set the record straight” through immediate and thorough response.
Many farmers and others in food production use daily conversations and social media to communicate with their publics about their work and commitment to producing safe, nutritious food. It can though be beneficial to have specific media “hooks” and opportunities to help that story throughout the year.
Winter is the perfect opportunity to discuss animal housing and other aspects of animal care. Despite the cold weather, farmers continue to provide excellent care for their animals. Below are values-based messages that can help get you started on proactive communication about today's food system. CFI can help you tailor this information to your particular state or operation.Read Article
On December 3, Compassion in World Farming released a video of a broiler farm. Video is one of the most powerful tools used by animal rights groups. Combined with the credibility that a national news outlet holds, this story is likely to evoke strong emotions and response by viewers. Also, consumer print outlets are likely to do follow up stories, bringing the issue front and center to millions of consumers across the U.S.Read Article