Food System Voices

Issue Alert

Proactive Opportunity - Winter

Many farmers and others in food production use daily conversations and social media to communicate with their publics about their work and commitment to producing safe, nutritious food. It can though be beneficial to have specific media “hooks” and opportunities to help that story throughout the year.

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About Engage

The ENGAGE Resource Center provides a platform for those in agriculture and the food industry to actively respond to issues or misinformation in the media, or online. Through this program, those in the industry serve as a “voice of reason” for situations that call for those involved in today's food system to “set the record straight” through immediate and thorough response.

 

Alerts

  • Compassion in World Farming Broiler VideoDecember 5, 2014

    On December 3, Compassion in World Farming released a video of a broiler farm. Video is one of the most powerful tools used by animal rights groups. Combined with the credibility that a national news outlet holds, this story is likely to evoke strong emotions and response by viewers. Also, consumer print outlets are likely to do follow up stories, bringing the issue front and center to millions of consumers across the U.S.

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  • Mercy for Animals Undercover Hog VideoDecember 4, 2014

    On December 3, Mercy for Animals released an undercover video of a hog farm. Video is one of the most powerful tools used by animal rights groups. Combined with the credibility that a national news outlet holds, this story is likely to evoke strong emotions and response by viewers. Also, consumer print outlets are likely to do follow up stories, bringing the issue front and center to millions of consumers across the U.S.

    Read Article