Food System Voices

Issue Alert

Canadian Food Inspection Agency (CFIA) Confirms Bovine Spongiform Encephalopathy (BSE)

On February 12, 2015, a new case of bovine spongiform encephalopathy (BSE) - better known as "mad cow disease" - was confirmed. The animal infected was a beef cow in Alberta, Canada. No part of the animal's carcass entered the human food or animal feed systems. As part of the investigation, the CFIA is seeking to confirm the age of the animal, its history and how it became infected. The investigation will focus on the feed supplied to this animal during the first year of its life.

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About Engage

The ENGAGE Resource Center provides a platform for those in agriculture and the food industry to actively respond to issues or misinformation in the media, or online. Through this program, those in the industry serve as a “voice of reason” for situations that call for those involved in today's food system to “set the record straight” through immediate and thorough response.



  • CFI Shares Briefs that Focuses on the Social Impacts of GM TechnologyJanuary 8, 2015

    CFI will be sharing a series of briefs called GMO: Beyond the Science published on in social media throughout the first quarter of 2015. The series uses experts to explain the negative social implications of stifling GM technology and focuses on the importance of GM technology as we look to feed a growing global population as well as other benefits of GM technology. 

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  • Proactive Opportunity - WinterDecember 8, 2014

    Many farmers and others in food production use daily conversations and social media to communicate with their publics about their work and commitment to producing safe, nutritious food. It can though be beneficial to have specific media “hooks” and opportunities to help that story throughout the year.

    Winter is the perfect opportunity to discuss animal housing and other aspects of animal care. Despite the cold weather, farmers continue to provide excellent care for their animals. Below are values-based messages that can help get you started on proactive communication about today's food system. CFI can help you tailor this information to your particular state or operation.

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