Food System Voices

Issue Alert

Frontline: The Trouble With Chicken

On Tuesday, May 12, 2015, PBS’ Frontline aired an investigative report titled The Trouble with Chicken that explored the issue of Salmonella contamination in poultry. The piece focused on the calls by some consumer advocates to implement a zero tolerance policy for levels of Salmonella in poultry – a move that industry officials say would require regulators to officially label Salmonella as an “adulterant” and would increase the price consumers pay for chicken.

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About Engage

The ENGAGE Resource Center provides a platform for those in agriculture and the food industry to actively respond to issues or misinformation in the media, or online. Through this program, those in the industry serve as a “voice of reason” for situations that call for those involved in today's food system to “set the record straight” through immediate and thorough response.