On Tuesday, May 12, 2015, PBS’ Frontline aired an investigative report titled The Trouble with Chicken that explored the issue of Salmonella contamination in poultry. The piece focused on the calls by some consumer advocates to implement a zero tolerance policy for levels of Salmonella in poultry – a move that industry officials say would require regulators to officially label Salmonella as an “adulterant” and would increase the price consumers pay for chicken.
The ENGAGE Resource Center provides a platform for those in agriculture and the food industry to actively respond to issues or misinformation in the media, or online. Through this program, those in the industry serve as a “voice of reason” for situations that call for those involved in today's food system to “set the record straight” through immediate and thorough response.
On May 6, Mercy for Animals released an undercover video report from a hog farm. Video is one of the most powerful tools used by animal rights groups. Combined with the credibility that a national news outlet holds, this story is likely to evoke strong emotions and response by viewers. Also, consumer print outlets are likely to do follow up stories, bringing the issue front and center to millions of consumers across the U.S.Read Article
On Sunday, April 26, 2015, Chipotle Mexican Grill announced that it will no longer serve food made with genetically modified ingredients effective Monday, April 27, 2015. With the announcement, Chipotle becomes the first major restaurant chain to go non-GMO. The restaurant says the move is in line with the company’s vision. Back in 2013, the company became the first restaurant chain to indicate which of its menu items contained genetically modified ingredients and today, a growing number of restaurants are labeling their menus.Read Article